NetNew shows whether TikTok Shop is bringing you new-to-brand customers, so you can scale what’s working and build stronger direct relationships.
Trusted by leading beauty brands:
Clarity on what's driving growth
See which channels are bringing in new customers — so you know where to invest
About Net New
How it started
NetNew helps beauty brands understand whether new commerce channels are driving true growth — or simply shifting customers between channels.
As platforms like TikTok Shop expand, many brands are investing heavily without clear visibility into a critical question:
Are these customers actually new to the brand?
Built by eCom operator in Beauty
NetNew was founded by James King, former Head of Digital at Benefit Cosmetics (LVMH), after seeing first-hand how difficult it was for beauty brands to answer these questions using existing analytics tools.
The platform builds on the work of Data Made Simple, a consultancy focused on helping beauty brands turn retail and marketing data into clear, actionable insights.
Pricing
Clear, transparent pricing to help you balance your sales channel strategy